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Advertising Group Selects New Board President

Unfortunately for advertisers, much of the fraud goes undetected. They keep investing, and every year they expect to increase their spend . Most ad buyers will never know what’s going on and why they have to waste half of their advertising money. Why? Because what they are measuring isn’t enough to signal them that something is wrong. If you want to attract attendees to your event, for instance, you might decide to pay for clicks or impressions. After all, this can show you the extent to which people are excited about the event, right? It’s straightforward and economical. But what would be even more effective is to pay for actual attendees. Sure, it might cost a little more than paying for impressions, but it’s worth it because it’s a return you can see. To cut bots out of the chain, use an ad fraud detection tool to monitor your AdWords and Bing Ads campaigns with AI.

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